A paradigm(a) is a new way of looking or thinking about something. This word comes up a lot in the academic, scientific, and business worlds. A new paradigm in business could mean a new way of reaching customers and making money. In education, relying on lectures is a paradigm: if you suddenly shifted to all group work, that would be a new paradigm. When you change paradigms, you're changing how you think about something.
And this is exactly what Paradigma shoes from Portugal does. Paradigma is a Portuguese manufacturer of footwear based in the city of Guimarães (In the north of Portugal), a region with a strong tradition in the manufacturing of quality footwear. Their showroom is located in one of the oldest streets of Vila Nova de Famalicão, about 20 kms from the main cities in the north of Portugal and the Francisco Sá Carneiro airport (Oporto).
As a family company that started in 1987, Paradigma shoes specialises in traditional shoes, but with a modern twist. Their shoes are constructed using traditional methods (blake) and high quality leathers and materials. They distinguish themselves by using fresh and vibrant colours. It might be a bit unusual for a men's shoe maker, but Paradigma produces shoes for women as well !
Paradigma shoes is a specialist when it comes to the Blake construction method, which allows them to create sleek looking, comfortable, yet light shoes. The green tassel-loafers I have are elegantwere a bit hard to get into the first time, but the fit is like a glove. The delicate, elegant shape of the shoe is possible due to this construction method.