O.O.O. Damaged in Italy !!! Out Of Order ! Please treat me bad ! Ain't that a weird way to promote a decent watch ? Well, it ain't if you understand the philosophy behind the concept. This unique idea was conceived by 25-year old Riccardo Torrisi. He has always been fascinated to wear or ride something that is unique and/or customized, but affordable for everybody. Think the kind of wear'n tear, vintage, etc... Things that show they had a life.
Well, the concept grabbed my attention. It's kind of unique. Instead of redesigning a new watch, he took one of the classics, the classic divers watch, Rolex inspired, being an iconic model, and 'Treated it Bad'. He thought of the classic divers watch model because he wants to evocate a feeling of the past with the persons who wear it. Well, job well done Riccardo !
The processus used is a company secret, which we respect of course, and the result is kind of unique. The watch case seem continue reading here